In the TVC, Ameesha Patel, dressed beautifully as a newly married woman adorned in a glittering gold choker set from the wedding collection, lets go of her fear and embraces purity and trust to give a beautiful start to her relationship. The campaign, conceptualized by JWT, has warm tones and earthy feel and is set against a traditional backdrop. While the print campaign has been shot by Vishesh Verma, the TV campaign has been shot by director Atul Manjrekar. The campaign, running amongst leading Indian publications and leading TV channels, is just one of many initiatives in a multi-pronged consumer campaign that Gitanjali Group – MMTC Ltd. will roll out this year for Shuddhi Jewels.
