Bipasha Basu's first Print Ad for Real Activ Drinking Yoghurt

FMCG major Dabur India recently announced expansion of its packaged food business with the launch of fruit juice-based drinking yoghurts under the Real Activ brand.

"Unlike most other yoghurt-based products available in the market today, the Real Activ Drinking Yoghurt range is a unique combination of yoghurt and fruit juice in a drinkable format," Dabur India Ltd said in a statement.

The new Real Activ Drinking Yoghurt will be available in two delicious variants of Mango and Strawberry, it added.

It will be available in two stock keeping units of 1 litre and 200 ml priced at Rs 105 and Rs 25, respectively.

The company has roped in Bipasha Basu to endorse the brand.