Aditi Rao Hydari launches Bata shoes

India’s largest footwear retailer today launched its Monsoon Collection 2013, well in time for the country’s monsoon season to begin. The versatile, aqua friendly collection for men and women was unveiled at The Sofitel Hotel in Mumbai, with a fashion show, which brought on stage the sensational show stopper, Bollywood actress Aditi Rao Hydari.

The Monsoon Collection comprises the best of styles in footwear across Sunshine, Sandak and Bata & I and includes a wide variety of flip-flops, jelly bellies, sandals and floaters in vibrant colors, that would not only add color to your outfit but would also brighten your days.

Speaking at the launch of the Monsoon Collection 2013, Rajeev Gopalakrishnan, Managing Director, Bata, said,”Footwear is the most important accessory during the rains, as people need to ensure they stay dry and safe. Our team of designers has ensured that the new collection helps people beat the monsoon doldrums with vibrant colored footwear.”

For women, the brand offers a versatile range in perforated rubber plastic materials to provide the utmost comfort in the rains. Interesting colorful straps with floral motifs make this all-weather footwear exciting to wear without the fear of ruining them. The collection is available in bright and sassy shades of purple, red, orange and pink.

Men can enjoy a splash in the rains in Sandak chappals or floaters available in this collection. The range is available in earthy shades as well as tones of grey and deep blues. Sturdy straps on top are the most reliable with a combination of tough materials and durable soles to suit the weather requirements. The collection is a vision of effortless fun and frolic this season.